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An Ideal Experience of Sleep:
Discovering how people would like to sleep rather than relying pills

1. Challenge:

Rising Concerns About Sleep Persist Despite Extensive Research  

Despite a lot of research has been done and ongoing on why people have difficulty to sleep but still rising concerns about sleep have become increasingly prominent.

Image by Vladislav Muslakov
Image by Frankie K.

Our research team conducted contextual research on the ideal experience of sleep in collaboration with leading Lextant, a human-centered research consultancy based in the USA. We focused on rising sleeping concerns among people by conducting a variety of research methods such as Lextant's sensory que, cultural probes, field interviews, and observations. We come up with a framework that illustrates what the ideal experience of sleep feels like

2. Respond:
Our contextual research explored ideal sleep experiences to uncover personalized preferences

3. Impact:
Developed two frameworks:

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Mental & Emotional

Based on our research studies, we found that mental and emotional 

health play a significant role in the quality of sleep. These findings reflects desires of our participant to maintain mental and emotional well-being for a better sleeping experience.

Physical & Environment

Our research findings indicate that physical and environmental conditions significantly influence the quality of sleep. Our research participants expressed their desire to have better light conditions to set their moods to prepare for sleep. Participants expressed their desire to be free from worries before going to bed.

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Image by Vin Jack

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We’re an independent collective of strategists and futurists who research for startups, empowering visionary founders to build with confidence and strategy powered by data, AI and emotional beings.

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